www.linkedin.comBain & Company highlights six big changes coming to #retail, like #AIagents doing the #shopping for your customers. | ShiSh S.Bain & Company highlights six big changes coming to #retail, like #AIagents doing the #shopping for your customers. #Retailers that don’t adapt fast could be left behind: https://lnkd.in/gqE39htW
For me, the point had me thinking: "Customers will cheat on you with AI shopping agents”.
It flips the power dynamic. If 20-30 % of #shoppers delegate decisions to brand-agnostic #AI agents, the #retailer no longer owns the relationship; the algorithm does. Winning shelf space in an agent’s recommendation stack becomes as critical as winning it in a physical aisle.
It redefines merchandising and marketing. Product data, pricing, and availability must be structured for machine readability and continuous optimization, think “search-engine optimization for agents.” Retailers that don’t adapt risk invisible products and eroding loyalty. Heena Purohit, our in-house #AI leader at Microsoft for Startups, described this to me as "AEO" or AI Engine Optimization (& I love that term). Our Pegasus partner Writesonic, help #retailers stay ahead by creating AI-optimized content and hyper-local campaigns that appeal to both human shoppers and AI shopping agents. (https://writesonic.com/)
Thanks Dan Marc for pointing me to this interesting write-up. Footprints AI can help #retailers stay competitive in an #AI-driven future by turning anonymous shopper behavior into predictive, agent-friendly insights, crucial for winning in a world where customer decisions are delegated to algorithms.
#retail #retailtech #retailmedia #AI #startups
Zoom: 
AI, GenAI, AGI 
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Os LLMs pensam como humanos ou apenas imitam padrões?
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