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De Boardroom®⚠️ '<a href="https://pixelfed.social/discover/tags/Indies?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#Indies</a> winnen terrein op de Cannes Lions 🇫🇷', en dat ten koste van de grote netwerkbureaus. "Op allerlei vlakken", aldus fervent bezoeker en sidekick Bert Hagendoorn. Want? "Dit jaar waren er weer zo'n 27.000 inzendingen, waarvan de kleinere <a href="https://pixelfed.social/discover/tags/onafhankelijke?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#onafhankelijke</a> <a href="https://pixelfed.social/discover/tags/bureaus?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#bureaus</a> meer dan ooit inzonden; zo'n 18% meer dan in 2024. En dat niet alleen: de <a href="https://pixelfed.social/discover/tags/prijzenkast?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#prijzenkast</a> vulden ze ook goed, met maar liefst 6 Grand Prix's."🏆 Zitten de grote agencies te 💤 ofzo? "Wat de Indies in elk geval <a href="https://pixelfed.social/discover/tags/succesvoller?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#succesvoller</a> maakt, is dat ze scherper <a href="https://pixelfed.social/discover/tags/kiezen?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#kiezen</a>, veelal een <a href="https://pixelfed.social/discover/tags/niche?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#niche</a> bedienen, ze creativiteit aan concrete <a href="https://pixelfed.social/discover/tags/businessresultaten?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#businessresultaten</a> koppelen én door hun kleinere schaal veel <a href="https://pixelfed.social/discover/tags/sneller?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#sneller</a> kunnen leveren. Zo hebben ze bijvoorbeeld simpelweg ook minder meetings nodig..."🥂 Kunnen de grote agencies het tij nog keren? 🏄‍♂️"Schaal lijkt er dus minder toe te doen, maar er ligt altijd waarde in <a href="https://pixelfed.social/discover/tags/relevant?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#relevant</a> werk, een duidelijke <a href="https://pixelfed.social/discover/tags/visie?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#visie</a> en <a href="https://pixelfed.social/discover/tags/lef?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#lef</a> om op te vallen." Stacey Rookhuizen (Oprichter Bombilate Media BV) was je ook in Cannes? "Eerlijk gezegd ben ik er nog <a href="https://pixelfed.social/discover/tags/nooit?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#nooit</a> <a href="https://pixelfed.social/discover/tags/geweest?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#geweest</a>. Ook al werk ik in de reclamewereld. Heb wel een paar keer de uitnodiging gehad. Tja, ik weet niet, mis ik echt heel veel?..." 🏖️ 📡 Wil je weten hoe Stacey, maar ook onze andere tafelgast (Herbert Visser, Directeur Mediahuis Radio) aankijkt tegen dit soort vakgerelateerde festivals? En hoe zij (spoiler: zonder te gaan) zich alsnog voorzien van de belangrijkste ins & outs? 🔆 Of hun visie en menig over andere actuele en urgente issues in creativity, marketing & digital? Stream dan nu deze aflevering (13) via <a href="https://deboardroom.live/alle-afleveringen/" rel="nofollow noopener" target="_blank">https://deboardroom.live/alle-afleveringen/</a> of de links in de comments.🎧 <a href="https://pixelfed.social/discover/tags/talkshow?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#talkshow</a> <a href="https://pixelfed.social/discover/tags/creativity?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#creativity</a> <a href="https://pixelfed.social/discover/tags/marketing?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#marketing</a> <a href="https://pixelfed.social/discover/tags/digital?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#digital</a> Adobe YouLynq.me Agency Engines Audiohuis

Erik KrämerVor einem Monat haben Jürgen und ich die Blogparade <a href="https://rheinneckar.social/tags/relevant" class="mention hashtag" rel="nofollow noopener" target="_blank">#relevant</a> gestartet. Heute geben wir den Gong frei für die zweite Runde 🙂<a href="https://www.blogissimo.de/blogparade-relevant-geht-in-die-2-runde/" rel="nofollow noopener" translate="no" target="_blank">https://www.blogissimo.de/blogparade-relevant-geht-in-die-2-runde/</a><a href="https://rheinneckar.social/tags/Blog" class="mention hashtag" rel="nofollow noopener" target="_blank">#Blog</a> <a href="https://rheinneckar.social/tags/Blogparade" class="mention hashtag" rel="nofollow noopener" target="_blank">#Blogparade</a> <a href="https://rheinneckar.social/tags/Tool" class="mention hashtag" rel="nofollow noopener" target="_blank">#Tool</a>

Malcolm NanceStill the best ever and most <a href="https://defenseofliberty.social/tags/relevant" class="mention hashtag" rel="nofollow noopener" target="_blank">#relevant</a> <a href="https://defenseofliberty.social/tags/Meme" class="mention hashtag" rel="nofollow noopener" target="_blank">#Meme</a>. <a href="https://defenseofliberty.social/tags/SlavaUkraini" class="mention hashtag" rel="nofollow noopener" target="_blank">#SlavaUkraini</a> <a href="https://defenseofliberty.social/tags/Ukraine" class="mention hashtag" rel="nofollow noopener" target="_blank">#Ukraine</a> <a href="https://defenseofliberty.social/tags/UkraineWillWin" class="mention hashtag" rel="nofollow noopener" target="_blank">#UkraineWillWin</a>

Jansens PottNeu auf Jansens Pott:Alternativen zu AmazonAmazon, inzwischen gehört es ja oft zum guten Ton zu sagen, dass man dort nichts einkauft und am besten keinen Account da hat. Wer das jetzt hier erwartet, wird vermutlich enttäuscht sein. Ich kaufe gelegentlich dort ein und bin immer sehr […]<a href="https://www.jansens-pott.de/alternativen-zu-amazon/?mtm_campaign=mastodon" rel="nofollow noopener" translate="no" target="_blank">https://www.jansens-pott.de/alternativen-zu-amazon/?mtm_campaign=mastodon</a><a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://www.jansens-pott.de/tag/blog/" target="_blank">#Blog</a> <a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://www.jansens-pott.de/tag/blogparade/" target="_blank">#Blogparade</a> <a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://www.jansens-pott.de/tag/einkaufen/" target="_blank">#Einkaufen</a> <a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://www.jansens-pott.de/tag/relevant/" target="_blank">#relevant</a>

sjar@itsmesjarlieTony Benn's incredible speech against the war in IraqTony Benn died 10 years agoHis speech against the <a href="https://mastodon.online/tags/war" class="mention hashtag" rel="nofollow noopener" target="_blank">#war</a> in <a href="https://mastodon.online/tags/Iraq" class="mention hashtag" rel="nofollow noopener" target="_blank">#Iraq</a> is as <a href="https://mastodon.online/tags/relevant" class="mention hashtag" rel="nofollow noopener" target="_blank">#relevant</a> now as it was when it was made 26 years ago.<a href="https://mastodon.online/tags/TonyBenn" class="mention hashtag" rel="nofollow noopener" target="_blank">#TonyBenn</a> <a href="https://mastodon.online/tags/nowar" class="mention hashtag" rel="nofollow noopener" target="_blank">#nowar</a> <a href="https://mastodon.online/tags/press" class="mention hashtag" rel="nofollow noopener" target="_blank">#press</a> <a href="https://www.youtube.com/watch?v=A7ciGW7h7PI" rel="nofollow noopener" translate="no" target="_blank">https://www.youtube.com/watch?v=A7ciGW7h7PI</a>

Angela CarstensenAlternativen zu Amazon Eine Blogparade über Alternativen zu Amazon? Und dann auch noch Teil einer Serie mit außerhalb der Blogosphäre relevanten Themen? Da bin ich doch gerne dabei! <a href="https://angela-carstensen.de/alternativen-zu-amazon/" rel="nofollow noopener" translate="no" target="_blank">https://angela-carstensen.de/alternativen-zu-amazon/</a>

De Boardroom®'We vergeten mid-funnel', is een veel gehoorde <a href="https://pixelfed.social/discover/tags/klacht?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#klacht</a> als het gaat om marketing anno nu. Te veel focus op awareness en conversie, terwijl merken over het algemeen juist geen probleem hebben wat betreft hun bekendheid, maar wel een overwegingsprobleem hebben, oftewel <a href="https://pixelfed.social/discover/tags/merkvoorkeur?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#merkvoorkeur</a>. 😵 'Daarom worden <a href="https://pixelfed.social/discover/tags/merken?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#merken</a> niet gekozen, zijn ze niet gewild en worden ze daardoor ook niet geloofd', zo betoogde Ed R. Stibbe onlangs nog op Adformatie. 'Juist mid-funnel worden merken gebouwd', stelt hij. 🏗️ 'En dat deel wordt nogal vergeten, terwijl je als merk juist daar het <a href="https://pixelfed.social/discover/tags/verschil?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#verschil</a> kunt maken.' Is dat nou iets typisch Europeaans? Django Weisz Blanchetta (wereldwijd actief met SUPERHEROES): 'Nee, ook in China zie je eenzelfde tendens. Wel om een andere reden. Daar zijn ze by default vooral bezig met pure <a href="https://pixelfed.social/discover/tags/verkoop?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#verkoop</a>, 💄 met name via influencers door live-shopping. En dat kan ook, omdat het een gigantische markt is en je als merk met een miljoenenpubliek alsnog een lekker <a href="https://pixelfed.social/discover/tags/rendement?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#rendement</a> kunt maken.' 🛒 Dus merkbouw is daar minder <a href="https://pixelfed.social/discover/tags/relevant?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#relevant</a>? 'Er wordt zeker wel aan merkbouw gedaan (met name door de grote merken), maar overall veel minder dan bij ons. Het is simpelweg veel meer <a href="https://pixelfed.social/discover/tags/salesdriven?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#salesdriven</a>.' Voorbeeld? 🇨🇳 'Goed voorbeeld is een een sponsor als <a href="https://pixelfed.social/discover/tags/HiSense?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#HiSense</a> die op de bebording staat tijdens een EK of WK, dan wel de Olympische Spelen. 📺 Wij hebben vaak geen idee wat zo'n merk doet, terwijl ze in eigen land grote <a href="https://pixelfed.social/discover/tags/bekendheid?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#bekendheid</a> genieten. Terecht, want het is een van de grootste producenten van consumer electronics ter wereld.' Maar wij hebben geen idee, dus dan mis je toch merkbouw en merkvoorkeur toch? 'Ja, maar dat is ook niet hun <a href="https://pixelfed.social/discover/tags/doel?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#doel</a>. 🚀 Zij pushen het merk gewoon de markt in, dat zijn ze gewend. Dat jij als consument allerlei merkgerelateerde vragen hebt, dat interesseert ze in die zin weinig.' Meer weten? Stream dan deze aflevering (12) via je favoriete platform (zie urls in comments). <a href="https://pixelfed.social/discover/tags/talkshow?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#talkshow</a> <a href="https://pixelfed.social/discover/tags/podcast?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#podcast</a> <a href="https://pixelfed.social/discover/tags/creativity?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#creativity</a> <a href="https://pixelfed.social/discover/tags/marketing?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#marketing</a> <a href="https://pixelfed.social/discover/tags/digital?src=hash" class="u-url hashtag" rel="nofollow noopener" target="_blank">#digital</a> Adobe YouLynq.me Agency Engines Audiohuis

Robert LenderBlogparade <a href="https://microblog.at/tags/relevant" class="mention hashtag" rel="nofollow noopener" target="_blank">#relevant</a> startet - Blogissimo <a href="https://www.blogissimo.de/blogparade-relevant-startet/" rel="nofollow noopener" translate="no" target="_blank">https://www.blogissimo.de/blogparade-relevant-startet/</a>Wer Alternativen zu <a href="https://microblog.at/tags/Amazon" class="mention hashtag" rel="nofollow noopener" target="_blank">#Amazon</a> kennt und/oder nutzt ist zur Mitwirkung eingeladen. Mal schauen, ob und was ich da beitragen kann.

Erik Krämer<a href="https://microblog.at/@roblen" class="u-url mention" rel="nofollow noopener" target="_blank">@roblen</a> Du bist herzlich dazu eingeladen, dich an unserer Blogparade <a href="https://rheinneckar.social/tags/relevant" class="mention hashtag" rel="nofollow noopener" target="_blank">#relevant</a> zu beteiligen:<a href="https://www.blogissimo.de/blogparade-relevant-startet/" rel="nofollow noopener" translate="no" target="_blank">https://www.blogissimo.de/blogparade-relevant-startet/</a>Es geht darum, Alternativen zu Amazon zu nennen. <a href="https://rheinneckar.social/tags/BlogDasRobert" class="mention hashtag" rel="nofollow noopener" target="_blank">#BlogDasRobert</a>

rivvaBlogparade <a href="https://mastodon.social/tags/relevant" class="mention hashtag" rel="nofollow noopener" target="_blank">#relevant</a> startet – Blogissimo <a href="https://rivva.de/335324369" rel="nofollow noopener" translate="no" target="_blank">https://rivva.de/335324369</a>

HB75<a href="https://social.saarland/tags/Amazon" class="mention hashtag" rel="nofollow noopener" target="_blank">#Amazon</a>. Danke Nein. <a href="https://happybuddha1975.de/amazon-danke-nein/" rel="nofollow noopener" translate="no" target="_blank">https://happybuddha1975.de/amazon-danke-nein/</a> Blogparade <a href="https://social.saarland/tags/relevant" class="mention hashtag" rel="nofollow noopener" target="_blank">#relevant</a>

Erik KrämerWie in unseren beiden Blogartikeln angekündigt, starten <a href="https://social.saarland/@happybuddha" class="u-url mention" rel="nofollow noopener" target="_blank">@happybuddha</a> und ich heute unsere Blogparade <a href="https://rheinneckar.social/tags/relevant" class="mention hashtag" rel="nofollow noopener" target="_blank">#relevant</a>. Was wir noch nicht bekanntgegeben hatten, war das erste Thema. Das erfahrt ihr jetzt.<a href="https://www.blogissimo.de/blogparade-relevant-startet/" rel="nofollow noopener" translate="no" target="_blank">https://www.blogissimo.de/blogparade-relevant-startet/</a><a href="https://rheinneckar.social/tags/blogparade" class="mention hashtag" rel="nofollow noopener" target="_blank">#blogparade</a> <a href="https://rheinneckar.social/tags/blog" class="mention hashtag" rel="nofollow noopener" target="_blank">#blog</a> <a href="https://rheinneckar.social/tags/bloggen" class="mention hashtag" rel="nofollow noopener" target="_blank">#bloggen</a>

Malcolm NanceJust going to <a href="https://defenseofliberty.social/tags/blast" class="mention hashtag" rel="nofollow noopener" target="_blank">#blast</a> this on repeat, as it becomes newly <a href="https://defenseofliberty.social/tags/relevant" class="mention hashtag" rel="nofollow noopener" target="_blank">#relevant</a> every day. <a href="https://defenseofliberty.social/tags/Trump" class="mention hashtag" rel="nofollow noopener" target="_blank">#Trump</a> <a href="https://defenseofliberty.social/tags/USA" class="mention hashtag" rel="nofollow noopener" target="_blank">#USA</a>

Erik Krämer<a href="https://social.saarland/@happybuddha" class="u-url mention" rel="nofollow noopener" target="_blank">@happybuddha</a> und ich starten eine neue <a href="https://rheinneckar.social/tags/Blogparade" class="mention hashtag" rel="nofollow noopener" target="_blank">#Blogparade</a>.<a href="https://www.blogissimo.de/blogparade-relevant/" rel="nofollow noopener" translate="no" target="_blank">https://www.blogissimo.de/blogparade-relevant/</a>Wir würden uns über Boosts freuen :)<a href="https://rheinneckar.social/tags/blog" class="mention hashtag" rel="nofollow noopener" target="_blank">#blog</a> <a href="https://rheinneckar.social/tags/bloggen" class="mention hashtag" rel="nofollow noopener" target="_blank">#bloggen</a> <a href="https://rheinneckar.social/tags/relevant" class="mention hashtag" rel="nofollow noopener" target="_blank">#relevant</a>

carljbarHow do I improve my mastodon feed? <a href="https://mastodon.online/tags/mastodon" class="mention hashtag" rel="nofollow noopener" target="_blank">#mastodon</a> <a href="https://mastodon.online/tags/feed" class="mention hashtag" rel="nofollow noopener" target="_blank">#feed</a> <a href="https://mastodon.online/tags/relevant" class="mention hashtag" rel="nofollow noopener" target="_blank">#relevant</a>

Dr. Amy H. Sturgis 📖“Lots of people thought it was a bad time to try to start anything new because there was so much that was more important going on outside. But we think that maybe the students have a little something to say about what’s going on and if the students have something to say any time is a good time to let them say it.”- Shirley Jackson, when a student at Syracuse University in 1939, writing in the controversial student-created magazine Spectre (quoted in Private Demons: The Life of <a href="https://universeodon.com/tags/ShirleyJackson" class="mention hashtag" rel="nofollow noopener" target="_blank">#ShirleyJackson</a>) <a href="https://universeodon.com/tags/Relevant" class="mention hashtag" rel="nofollow noopener" target="_blank">#Relevant</a> <a href="https://universeodon.com/tags/FreeSpeech" class="mention hashtag" rel="nofollow noopener" target="_blank">#FreeSpeech</a>

Haven ☭😷🏳️‍🌈🏳️‍⚧️:catjam:A good reminder for these times. Try not to choose fear. Easier said than done, but still. <a href="https://mastodon.social/tags/TwinPeaks" class="mention hashtag" rel="nofollow noopener" target="_blank">#TwinPeaks</a> <a href="https://mastodon.social/tags/DavidLynch" class="mention hashtag" rel="nofollow noopener" target="_blank">#DavidLynch</a> <a href="https://mastodon.social/tags/Relevant" class="mention hashtag" rel="nofollow noopener" target="_blank">#Relevant</a>

BertoJust learned about <a href="https://mastodon.world/tags/Fediview" class="mention hashtag" rel="nofollow noopener" target="_blank">#Fediview</a> (🔗 <a href="https://fediview.com/" rel="nofollow noopener" translate="no" target="_blank">https://fediview.com/</a>) trying to find out how to see <a href="https://mastodon.world/tags/popular" class="mention hashtag" rel="nofollow noopener" target="_blank">#popular</a> or <a href="https://mastodon.world/tags/relevant" class="mention hashtag" rel="nofollow noopener" target="_blank">#relevant</a> posts on <a href="https://mastodon.world/tags/mastodon" class="mention hashtag" rel="nofollow noopener" target="_blank">#mastodon</a>. Does anyone have other ideas on this?(Is there any such thing as too many hashtags on the <a href="https://mastodon.world/tags/fediverse" class="mention hashtag" rel="nofollow noopener" target="_blank">#fediverse</a>?) 😬

RTL Nieuws𝗚𝗲𝗿𝗮𝗿𝗱 𝗘𝗸𝗱𝗼𝗺: 𝗥𝗼𝗯𝗯𝗶𝗲 𝗪𝗶𝗹𝗹𝗶𝗮𝗺𝘀 𝗶𝘀 𝗻𝗼𝗴 𝘀𝘁𝗲𝗲𝗱𝘀 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁Gerard Ekdom vindt dat Robbie Williams "nog steeds relevant" is. Dat zegt de 46-jarige radio-dj dinsdag tegen het ANP op de rode loper van de première van de biopic Better Man, over het leven van Williams. De première vindt plaats in Amsterdam. Williams zelf is daarbij aanwezig.<a href="https://www.rtl.nl/boulevard/artikel/5484555/gerard-ekdom-robbie-williams-nog-steeds-relevant" rel="nofollow noopener" translate="no" target="_blank">https://www.rtl.nl/boulevard/artikel/5484555/gerard-ekdom-robbie-williams-nog-steeds-relevant</a><a href="https://mastodon.social/tags/GerardEkdom" class="mention hashtag" rel="nofollow noopener" target="_blank">#GerardEkdom</a> <a href="https://mastodon.social/tags/RobbieWilliams" class="mention hashtag" rel="nofollow noopener" target="_blank">#RobbieWilliams</a> <a href="https://mastodon.social/tags/relevant" class="mention hashtag" rel="nofollow noopener" target="_blank">#relevant</a>

Reinald KirchnerAuf <a href="https://nrw.social/tags/Instagram" class="mention hashtag" rel="nofollow noopener" target="_blank">#Instagram</a> wird mir immer mehr krudes Zeugs (russisch? arabisch? Indonesisch?) in die Timeline gespült.Ich könnte irritiert sein, ob des <a href="https://nrw.social/tags/spam" class="mention hashtag" rel="nofollow noopener" target="_blank">#spam</a> Oder beruhigt, dass alle tollen AI-Patternmatching-Mechaniken keinen Dunst haben, was für mich <a href="https://nrw.social/tags/relevant" class="mention hashtag" rel="nofollow noopener" target="_blank">#relevant</a> ist.

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