Harald Klinke<p>Publishers face an existential threat as AI-generated summaries replace traditional search traffic. Cloudflare CEO Matthew Prince warns: users are trusting AI over original content, and click-throughs are plummeting. The ratio of AI crawls to referrals is staggering — up to 60,000:1.<br><a href="https://www.axios.com/2025/06/19/ai-search-traffic-publishers" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">axios.com/2025/06/19/ai-search</span><span class="invisible">-traffic-publishers</span></a><br><a href="https://det.social/tags/AI" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AI</span></a> <a href="https://det.social/tags/Publishing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Publishing</span></a> <a href="https://det.social/tags/DigitalEconomy" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>DigitalEconomy</span></a> <a href="https://det.social/tags/WebTransformation" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>WebTransformation</span></a> <a href="https://det.social/tags/ContentMonetization" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ContentMonetization</span></a> <a href="https://det.social/tags/Cloudflare" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Cloudflare</span></a> <a href="https://det.social/tags/GenerativeAI" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GenerativeAI</span></a> <a href="https://det.social/tags/SearchTraffic" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>SearchTraffic</span></a></p>