Modern propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

Propaganda becomes vicious and reprehensive only when its authors consciously and deliberately disseminate what they know to be lies, or when they aim at effects which they know to be prejudicial to the common good. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

The mechanism by which ideas are disseminated on a large scale is propaganda, in the broad sense of an organized effort to spread a particular belief or doctrine. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

From our leaders and the media they use to reach the public, we accept the evidence and the demarcation of issues bearing upon public question; from some ethical teacher, be it a minister, a favorite essayist, or merely prevailing opinion, we accept a standardized code of social conduct to which we conform most of the time. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

We have voluntarily agreed to let an invisible government sift the data and high-spot the outstanding issue so that our field of choice shall be narrowed to practical proportions. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

Emil Ludwig represents Napoleon as 'ever on the watch for indications of public opinion; always listening to the voice of the people, a voice which defies calculation. ���Do you know,' he said in those days, ���what amazes me more than all else? The impotence of force to organize anything.' --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

This invisible, intertwining structure of groupings and associations is the mechanism by which democracy has organized its group mind and simplified its mass thinking. To deplore the existence of such a mechanism is to ask for a society such as never was and never will be. To admit that it exists, but expect that it shall not be used, is unreasonable. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

In theory, every citizen makes up his mind on public questions and matters of private conduct. In practice, if all men had to study for themselves the abstruse economic, political, and ethical data involved in every question, they would find it impossible to come to a conclusion without anything. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

For the sake of simplicity and practicality, that party machines should narrow down the field of choice to two candidates, or at most three or four. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

As civilization has become more complex, and as the need for invisible government has been increasingly demonstrated, the technical means have been invented and developed by which opinion may be regimented. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

Some of the phenomena of this process are criticized���the manipulation of news, the inflation of personality, and the general ballyhoo by which politicians and commercial products and social ideas are brought to the consciousness of the masses. The instruments by which public opinion is organized and focused may be misused. But such organization and focusing are necessary to orderly life. #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

It is not usually realized how necessary these invisible governors are to the orderly functioning of our group life. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

We are governed, our minds molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

By 1928, the word's troubling connotations had not faded: on the contrary. Throughout the decade there had been a gradual, disorienting revelation of just how systematically, and how ingeniously, the Allied governments had fooled the peoples of two great democracies, Great Britain and, in particular, the USA. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

Propaganda will never die out. Intelligent men must realize that propaganda is the modern instrument by which they can fight for productive ends and help to bring order out of chaos. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

Propaganda assists in marketing new inventions. Propaganda, by repeatedly interpreting new scientific ideas and inventions to the public, has made the public more receptive. Propaganda is accustoming the public to change and progress. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

Social progress is simply the progressive education and enlightenment of the public mind in regard to its immediate and distant social problems. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

Public opinion was made or changed formerly by tribal chiefs, by kings, by religious leaders. Today the privilege of attempting to sway public opinion is everyone's. It is one of the manifestations of democracy that any one may try to convince others and to assume leadership on behalf of his own thesis. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

The great enemy of any attempt to change men's habits is inertia. Civilization is limited by inertia. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda

The normal school should provide for the training of the educator to make him realize that his is a twofold job: education as a teacher and education as a propagandist. --Edward Bernays, Propaganda (1928) #EconomicHappinessMachine #uniparty #fakenews #misinformation #disinformation #propaganda